Social Media Breakfast - Montreal #3
Wednesday June 9th, 2010 - 9AM - 11AM
Cost: 5$ - Via PayPal or at the Door

Event Topic
Social Media Monitoring & What Small Businesses Need to Know about Social Media

Presenters:

Jeff Scott -

For over four years, Jeff has worked as a Consultant for NATIONAL Public Relations, Canada’s largest public relations consultancy. He develops and implements social media strategies and other digital solutions, and he regularly delivers custom-made training sessions for individuals and organizations of all sizes.

What small businesses need to know about social media

Stories about social media platforms like Twitter and Facebook appear in the media daily, but how can you leverage these platforms for your small business? Can using social media positively affect your bottom line? What do you need to consider before you develop and implement a social media strategy?

At SMB #3, Jeff Scott will present an overview of how several social media platforms are being used by small businesses and outline what you need to consider before you incorporate them into yours.

Mark Goren -

Mark is a social media strategist specializing in social media monitoring. He helps clients in different sectors, plus advertising and P.R. agencies in Canada and the U.S, get up to speed on social media tools, technologies and tactics, while preparing them to strategically add social media initiatives to their own service offering. Strategic listening to social media conversation is his area of specialty, having developed unique processes to help clients define and design their monitoring programs.

SOCIAL MEDIA MONITORING ISN’T JUST FOR MONITORING SOCIAL MEDIA,
IT’S ALSO FOR…

With the emergence of social media and online networking platforms comes a real-time, worldwide library of information just waiting to be searched, sorted, aggregated and analyzed. So whether you’re actively engaged with using social media or not, at minimum, you should be listening to what’s being said about your organization and your products to help shape your communications strategies for both offline and online participation.

At SMB Montreal 3, we’ll discuss the importance of monitoring, the process for collecting relevant information and the possibilities that exist for using this information.

The Social Media Breakfast was founded by Bryan Person in 2007, and has since become a North American phenomenon with chapters setup in almost 40 cities. The SMB brings together locally based social media experts, marketers, bloggers, PR pros, entrepreneurs and online social networkers.

Heelatch (founding organizers of SMB - Montreal) will be acting as moderators for the event.

La Bistrote Breakfast is included in the 5$ and is being prepared by Chef Dana Elsliger of La Bistrote, who has also graciously offered to host the event.

45 spaces available
First come first served Contact hello@heelatch.com with any questions.